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 business-directories.jpgYou probably know about the most popular business directories like WhitePages (Yes, the also list businesses) and eLocal, but the truth of the matter is that there are a plethora of lesser known business directories.

 While most of the them really don't have much authority, a listing probably won't hurt your business. There are, however, a number of popular and authoritative sites where you definitely want to claim your listing.

 Here is a list of Business Directories that will get you started. You should note tat some of these are only available through a service like Yext. You can either choose to subscribe or move along to the next free directory.

 These are often GPS apps, Map apps or some other apps that allow people to find things to do and plan an itinerary when they are visiting a city.

 The problem with getting listed within apps is that there usually isn't a way to directly submit your business listing to them. The most important map to be on is probably Google Maps. This can easily be done via your Google My Business profile, or simply add it to the map.

 You can might be able to find an aggregator like ExpressUpdate.com (free), Factual.com (paid) that provides data to these apps. Other options are a service like Yext or Moz local, which is a very reasonable alternative to Yext.

 Search Engine Optimization is all about proving to Google that your site is relevant to the keywords that someone typed into their search engine.

 Instead of telling you to do your own search for city and industry specific business directories, my team and I are doing the work for you.

 We are scouring the internet and found the top local business directories for 93 cities in the United States as well as the top directories for 40 industries.

 Before you use the tool below to find the relevant business directories for your city (or closest city to you) and your industry, here are a few things to keep in mind:

 If your city isn't listed, use a city that your town could be considered part of the metropolitan area. If that doesn't work, Contact Me and I will see about adding your city to the list in a future update.

 There could be some cross-over in industries. An example is Florist and Wedding & Event Planning. If you are florist and provide flowers for weddings, there is no reason not to be listed in all the directories for those industries.

 Paid vs Free listings. Some of the sites provide paid listings, or have extra features for a certain price. I would start with the free listings and then decide if the cost is worth it and within your budget for any paid listings.

 If there a business listing site that isn't featured in the tool, Contact me and I will see about adding in a future update.

 To answer these questions (and allay my own fears that I did not share enough information with you) here are some extra details surrounding Local Business Listings & Local Directories. As I mentioned in the The Most Important Local Ranking Factors for 2023 article, local business listings & local directories, can help you boost your local SEO rankings and are often called citations or NAP.

 The short answer to the question then is absolutely yes, registering your business on a relevant local business directory is worth the investment of your time because the more relevant and quality citations of your business there are online (there are both free and paid local business listings & local directories with some more authoritative or higher quality than others), then the easier clients can find your business in local search; and the more likely your business is to rank higher in local search results.

 My advice is to go for the most relevant business listing directories such as your specific industry or professional listing directories (oftentimes these tend to be paid) for example Accountants, Architects, Doctors, Dentists, Engineers, etc. all have their own professional directories (check your own industry or profession). Google tends to give these citations higher authority than the more general listing directories for whatever reason.

 Next, if you haven’t already; do not sleep (I repeat) do not sleep on search engine business directories such as Google Business Profile (GBP), Bing for Business and Yahoo; next is your social media platforms such as LinkedIn, Meta (Facebook) Instagram, Twitter. Concentrate here on where your potential clients are likely to be and not on general happiness!

 After that you can tackle your local town, city or region business directories such as the Chamber of Commerce or Better Business Bureau as well as Yelp and Angie’s List. There are many more different types of directories but I think you get the point!

Karachi Yellow Pages

 Now the key thing to remember here is to make sure that your business Name, Address and Phone Number (NAP) is consistent across all the different local business listing directories otherwise the search engines consider them as different entries which will severely dilute your efforts!

 If you own or manage a business, it's important to make sure your information is accurate on local business listings sites and directories. Why? Because potential customers use these sites to find businesses in their area. If your information is wrong you could be missing out on valuable leads.

 And it’s not just about serving the people in your local area with the best set of search results. Accurate business listings management is also a fundamental part of any organic “local” SEO effort.

 The benefits are many, and it may seem overwhelming to the inexperienced, so the goal here is to give everyone in need a confident head start by the end of this article. Leveraging business management tools can also play a pivotal role in ensuring seamless operations. Let’s start with the basics…

 If you've ever done a search for a local business on Google, you've probably noticed the “knowledge graph” box that displays on the right side of a SERP (Search Engine Results Page). These often include the business name, address, phone number, website URL, hours of operation, reviews, and even photos. This information is pulled from what's called a "business listing," the most well-known and potentially effective of which is Google Business Profile.

 Local Listings Management Definition: The process of adding a business to relevant local directories and business listing sites, and making sure that information remains up-to-date, accurate and consistent across sites and over time.

 Adding your business to the most authentic local directories and business listing sites, and making sure your information is up-to-date, accurate and consistent, is commonly defined as “local listings management”.

 Adding your business to the most authentic local directories and business listing sites, and making sure your information is up-to-date, accurate and consistent, is commonly defined as “local listings management”.

 A local business site or directory is a website that provides information about businesses in a particular geographic area. These sites may be national with individual categories for cities/states (Yelp.com, CityOf.com, USChamber.com) or unique to a specific area (Brattleboro.org, LocalTorontoBusiness.ca, DetroitBusinessDirectory.net).

 Usually, these sites allow users to search for businesses by category, keyword, or location. In addition, they often provide user-generated reviews and ratings, as well as business listings including contact information and maps. Some local business sites also offer the ability for businesses to share and rotate deals or coupons. While most local business sites are free to use, some do charge a subscription fee. Overall, they are a great way for consumers to find information about businesses in their area, and to allow said businesses to control their own online narrative using business management tools.

 So - the goal of a local business site/directory is to help consumers find the goods or services they need, while also providing a platform for those businesses to promote themselves. In recent years, these sites have become increasingly popular, as more and more consumers turn to the internet for information about local businesses and “social proof”.

 Many local business sites are affiliated with a specific Chamber of Commerce (COC) or other formal business organization. These types of COC sites are a great starting point for a new listings management strategy, as they often have the most qualified audiences and greater “domain authority” which is beneficial for local SEO. A search for [Your City/State] + [“Business Directory”] will get the ball rolling. You may be pleasantly surprised at all the options available.

 Outside of the COC variety, depending on your location there may end up being hundreds of options, and it can be a challenge to separate the wheat from the chaff - or find those specific to your industry. Here is a list of the big-ticket national versions to help make the best use of your precious time.

 If, after creating a certain number of business listings, the management process seems overwhelming - you’re not alone. There are a number of local listings management tools and services that we’ll cover in future articles.

 The short version: managing your local listings is relatively easy, and only requires a bit of time and effort using the right business management tools. First, you'll need to claim your listing on each worthwhile site. This usually involves creating an account and verifying your business through a phone call, email or (in the case of Google Business Profile) snail-mail postcard.

 Once you've claimed your listing, take some time to fill out all of the relevant fields. Include as much information as possible, such as your hours of operation, contact information, and website address. You should also add photos and videos, if possible. Finally, be sure to monitor your listing regularly, and update any information that has changed. And definitely keep all of the resulting URLs, usernames and passwords in a handy spreadsheet for when you need to make updates. By taking these simple steps, you can ensure that your business's local listings are accurate and up-to-date.

 Businesses should both claim and manage their listings to (obviously) ensure that all of the information is accurate and up-to-date - or engage with a local business listings management service to do it for them. While you’re going to have to create most of these listings yourself if not working with a listings service, sometimes they occur naturally if a directory pulls in information automatically, you purchased your business from a previous owner, a departed employee started building them without your knowledge, etc. But you won’t know what you don’t know until you crack the lid on a management process.